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Marketing: Modern Marketing Strategy – Where And When To Find Your Customers

11/21/2016
The Lean Approach
  • The Lean Method
  • Getting Out of the Building: Customer Development
  • Customer Development Data
  • Minimum Viable Product
  • Customer Acquisition and Archetypes
    • Where And When To Find Your Customers
    • Customer Archetype Assumptions
    • Audiences Change Over Time
    • Knowing Your Customer's User Experience
    • Following Results Over Ideas
    • Metrics That Matter
    • Knowing Your Core Target
    • Understand Customer Behavior

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Entrepreneurial Selling

Kauffman Founders School series feature Powerful Presentations with Nathan Gold, Intellectual Property with Peter McDermott, Founder’s Dilemmas with Noam Wasserman, Entrepreneurial Selling with Craig Wortmann, Startups with Steve Blank, Surviving the Entrepreneurial Life with Meg Hirshberg, the Lean Approaach with Steve Blank and Entrepreneurial Marketing with Anita Newton.

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The Lean Approach: Customer Acquisition and Archetypes – Customer Archetype Assumptions

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The Lean Approach: Customer Acquisition and Archetypes – “Audiences Change Over Time”

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