Startups – Pivot or Proceed: How to Decide: Following Results Over Ideas 11/21/2016 The Lean Approach The Lean Method Getting Out of the Building: Customer Development Customer Development Data Minimum Viable Product Customer Acquisition and Archetypes Where And When To Find Your Customers Customer Archetype Assumptions Audiences Change Over Time Knowing Your Customer's User Experience Following Results Over Ideas Metrics That Matter Knowing Your Core Target Understand Customer Behavior Next in This Series Startups – Startups Versus Big Companies: Metrics That Matter