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Startups – The Lean Method: Talk To Real People

11/20/2016
The Lean Approach
  • The Lean Method
  • Getting Out of the Building: Customer Development
    • Intellectual Property
    • Keeping Your Target Customer at Heart of Development
    • Expose Yourself To Doubt
    • Seeking Out Customers' Fears
    • Customer Feedback Influences Product
    • Staying Close to the Metal
    • I Didn't Know Who My Customer Was
    • Market Concepts Can Be Abstract
    • Test Your Hypothesis
    • B2B: Know Customers' Customers
    • Customer Thought Process
    • Talk To Real People
  • Customer Development Data
  • Minimum Viable Product
  • Customer Acquisition and Archetypes

Next Series

Intellectual Property

Kauffman Founders School series feature Powerful Presentations with Nathan Gold, Intellectual Property with Peter McDermott, Founder’s Dilemmas with Noam Wasserman, Entrepreneurial Selling with Craig Wortmann, Startups with Steve Blank, Surviving the Entrepreneurial Life with Meg Hirshberg, the Lean Approaach with Steve Blank and Entrepreneurial Marketing with Anita Newton.

Next in This Series

Customer Development Data

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The Lean Approach: Getting Out of the Building – Customer Thought Process
The Lean Approach: Customer Development Data – “Killed First Prototype, Simple Second Site”

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