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Entrepreneurial Selling – The Story Matrix: Developing Trust With Customers

10/19/2016
Entrepreneurial Selling
  • Sales in Context
  • Entrepreneurial Sales Model
  • Art of Conversation
  • What’s Your Story?
  • The Story Matrix
    • Developing Trust with Customers
    • Right Story, Right Audience
    • Failure Stories Communicate Confidence
    • Relating To Customers' Fears
    • Stories that Sell
    • Stories With a Point
    • Put Yourself in Their Shoes

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