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  • Protecting Trademarks III: Enforcement

    Once your trademark is registered, you’ll need an active program to protect its use and ensure compliance. Detailed guidelines, monitoring and taking action against infringers can help.

    Article

  • Protecting Trademarks II: Registration

    Here’s how to constitute and file an application to register your trademark. This column, second in a series, also lists the benefits of getting your mark onto either the Principal or the Supplemental Register, or both.

    Article

  • Protecting Trademarks I: Definition

    Trademark protection may help a growing company establish, maintain and expand market share. This column, first of a series of three, explains how to meet the criteria for eligible words and symbols when you choose a trademark for your product or company.

    Article

  • Basics of Patent Protection

    Patents protect inventors and may enrich companies–but the application and registration process may be long and costly. Here are the statutory requirements, plus the basics of an effective patent protection program.

    Article

  • The Wealthy Entrepreneur

    Are today’s newly wealthy entrepreneurs robber barons or 21st-century heroes? Those who profit from the process of wealth creation are under increasing pressure to apply their skills and business experience to philanthropic ventures.

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  • Business Models That Mean Business

    Even on the Internet, says the founder of a company that provides online directories for e-businesses, most new business models are really variants or hybrids of the three basic old ones. To gain competitive advantage in the new economy, what entrepreneurs really need is a low-cost customer-acquisition strategy. And, they face increasing pressure from investors to be right the first time.

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  • Safeguarding Your Trade Secrets II: Misappropriation

    Taking reasonable steps to protect your trade secrets gives your company a stronger basis for legal action in the event of misuse. Read more to find out what safeguards and remedies are available.

    Article

  • Wild and Crazy Guys: How Entrepreneurs Build Culture

    Entrepreneurs can create a company culture that reflects their values and motivates employees by experimenting with unusual events and activities in the workplace. Here are some ideas to jump-start your thinking.

    Article

  • A Vision Beyond Virtual

    Two hardworking entrepreneurs start an online publishing venture as a virtual company. They think they can communicate because they’re wired. So, why are they always meeting at the local coffee shop? Profitable but inefficient, their business needs office space in order to grow beyond the launch phase–and, like parents, the founders have to get out of its way.

    Article